THE ROAD TO LEAD GENERATION USING SOCIAL MEDIA
Feb 16, 2012
One of the primary objectives of social media marketing is lead generation. The road to lead generation begins with listening, passes through content and arrives at conversion.
Listen before you Speak
Listen is a critical skill in relationship-building. Similarly, important to Factor Business is lead generation using social media. Start with understanding your audience and determining their interests and motivations. Recognize the top influencers of your audience and build direct relationships with the top contributors. Do a five-day twitter analysis to determine the buzz around your organization or brand. Search for people in need. Set up a twitter search within a 30 mile radius that will alert you when people tweet about their need for your services or products. And finally, join the conversation by engaging people, posting blogs, providing comments, providing rating, and providing feedback.
Content is King for Attracting the Market
Compelling content is the critical component for successful social media marketing and lead generation. Here are five Tips:
1. Develop content that showcases your expertise and continually point your audience to ... Read more

